PR SAMPLE

Makeup by One Direction

I’ll be honest… now that I’m a mommy and a mommy of boys for that matter, I’m not much interested in boy bands.  But, hearing about those that are popular today reminds me of New Kids on the Block, NSYNC and Backstreet boys.  It amazes me at how much boy bands have grown over the year and how creative they have become.  Never did I think I would hear about a Makeup Collection from any of them, so it was cool to hear that the popular band One Direction was due to release a few Limited Edition Collections.  As of August 11th, they are now available at a few locations and this awesome little kit comes in three different collections for the One Direction fans at heart.

Makeup by One Direction

The irreverent attitude and colorful style of a new generation takes on a glamorous form in Makeup by One Direction. The world’s biggest pop band debuts a limited-edition cosmetics collection by Markwins International, launching mid-August 2014 at Macy’s and select other major retailers worldwide.

Much like the One Direction band members themselves, this prestige makeup line is fun, bold and a tad mischievous, featuring vivid shades, premium formulas and chic, collectible packaging and components.

US RELEASE DATES:
Macy’s – August 11th
Stage Stores – August 25th
Dillards – August 25th
Beauty Brands – August 25th
Lord and Taylor – August 25th

International release dates… TBD

Makeup by One Direction

I got the Take Me Home Collection.  It’s a gorgeous collection filled with wearable and neutral toned shades with pops of color.  The collection includes:

Makeup by One Direction

One Direction Liquilights glow gloss in Kiss You.  This gloss is a sheer bright (almost neon) orange toned gloss with micro shimmer.  I wish I could provide a swatch for you to see but unfortunately the doe foot applicator was MIA when I opened the package, so I am unable to use it.  The color looks gorgeous though and it would be a great shade to rock out during the remainder of the summer months.

Makeup by One Direction

One Direction Nail Varnish in Live While We’re Young.  This is a gorgeous clear polish with different size and color hex shaped and circle glitters.  This would be a beautiful topper over your favorite nail polish.  Filled with rose gold, gold, green and blues – this will surely be a favorite of mine.

Makeup by One Direction

Nude Sheer Pink Lipstick in Last First Kiss.  This lipstick is a sheer medium toned pink.  Unfortunately mine came a bit melted in the tube and the tip of the lipstick arrived smashed, but overall the shade is sweet.

Makeup by One Direction

One Direction 4+1 Eye Shadow Palette.  This palette offers 4 neutral toned shades and one funky and fun gold glitter.  I am very impressed with the shadows, they are soft, buildable shades with nice pigmentation in one swipe.  The gold glitter is a cream/gel like consistency that offers you a sweet pop of color when you want to jazz up your look.

Makeup by One Direction

If you like neutral tones, I think this would be a great palette, whether you are a beginner at makeup or have been using makeup a while – I think you’ll enjoy the simplicity of this palette and the pigmentation.

Makeup by One Direction

Little Black Dress Volumizing Mascara in Perfectly Black is also included in the collection.  I think it’s great that this little tin includes so many fun goodies to create a look.  The brush of this mascara is basic but the mascara is truly black.  While I have small lashes and this did not work for me, I know that it will be a great beginner mascara for anyone.

Makeup by One Direction

I Wish is a warm chocolate brown crayon that can be used on the eyes or the body… though I do suggest that if you plan to use on your eyes – you reserve the product for eye use only since that is such a sensitive area.  The crayon is pigmented and glides on really nicely.  I love the color payoff and it can also be used as a base for your eye shadows.

Makeup by One Direction

This cool little collection also comes with some fun stencils that you can utilize with your brown crayon or shadows.  I especially enjoy using them with the cream glitter in the eye shadow palette.

Makeup by One Direction

A total of five sheets with little stencil designs make creating looks fun and exciting.  Simply apply to a part of your body like your face, arms, etc. and use like you would any other stencil.  It’s easy and the designs are super cute.

Makeup by One Direction

I used the gold glitter cream in my palette to create the little design using the diamond stencil.  I could have used some help in applying and creating my design but I know this will be a fun tool for anyone.

Makeup by One Direction

Overall – I think this little collection is definitely sweet and cute.  It comes with so many goodies and it would make a great addiction and gift for a One Direction fan.  I’m very impressed with the eyeshadow palette and the quality of the shadows.  I’m also super impressed with the variety of products included.  I’m also totally digging the collections tin – if I was a teen, I would probably turn this into my “fan girl” box where I stored cards, magazine clippings and more.  Oh my – do teens even do that still? Can you tell my age? lol

[wp-review]

Find out more about the availability by checking out the Makeup by One Direction’s Facebook Page https://www.facebook.com/MakeupbyOneDirection.  When I do any makeup looks using some of the products that come in this cute little tin, I’ll be sure to post it here on my blog.

Author

Beauty, Fashion and Lifestyle Blogger. Mother of 3 and proud Wife. I love Food, whether it be eating it or cooking it and love to learn about new types of food from different cultures. I love making YouTube videos and meeting new friends and I have had a passion and love for photography since I was a little girl.

18 Comments

  1. Allison @neversaydiebeauty Reply

    You and I should’ve traded kits, lol. I got Up All Night with the brights and an actually highly pigmented pink that was almost radiant orchid, the thing I liked the most in the kit. I could’ve used those neutrals, lol. But I agree with you, quite a creative marketing move on the part of the boys or their management!

  2. erikatheicyone Reply

    This kit looks a bit more wearable than the blue one I am seeing floating around.

    But it’s still boy band. LOL

  3. This is a really cute palette! What a fun thing to have for a boy band!

  4. I thought they only had one set (the one with blue eyeshadows)! It is great to see that they have other options too and I have to say I do like this set better.

    • thank you 🙂 It is new – you didn’t skip it. I’m testing it out… It popped up suggesting the plugin in my header the other day and so I figured I would try it out 🙂 It’s easy to use… so I think I like it.

  5. Betzy Carmona Reply

    Your set is amazing ! It’s so nice to be able to see a different set

Write A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.