Over the last two decades, the digital landscape has evolved dramatically. Social media has given rise to a new wave of creators, many labeled as “influencers.” But here’s the thing—I’ve been creating content long before the term “influencer” even existed, and I’ve never been comfortable being called one. In this post, I’ll share my thoughts on why I prefer to call myself a content creator, the key differences between influencers and creators, and the lessons I’ve learned after 20 years in the digital space.
The Evolution of Digital Creation
When I started creating content nearly 20 years ago, the landscape was completely different. Platforms like MySpace, Blogger, and even early YouTube were about connection, creativity, and authenticity. The term “influencer” wasn’t even a thing back then—it was all about sharing passions and building communities organically.
Fast forward to today, and the word “influencer” has become synonymous with brand deals, curated lifestyles, and chasing trends. While there’s nothing wrong with that, it’s not the path I’ve chosen.
Content Creator vs. Influencer
So, what’s the difference? For me, a content creator focuses on storytelling, education, and adding value to their audience’s lives. An influencer, on the other hand, often focuses on selling a lifestyle or product. While both roles are valid, I’ve always prioritized building genuine relationships with my audience and sharing content that reflects who I am.
Why I Don’t Like the Term “Influencer”
The label “influencer” feels limiting—it reduces the depth of what we do as creators. I’m not here to just sell products; I’m here to tell stories, inspire, and connect. Plus, the term comes with stereotypes of inauthenticity and superficiality, which doesn’t align with the values I hold as a creator.
Lessons From 20 Years of Content Creation
Here are some key lessons I’ve learned over the years:
- Authenticity Wins: Audiences connect with creators who are real, not perfect.
- Adaptability is Key: The digital world changes quickly, and being flexible has helped me stay relevant.
- Know Your Why: Creating content with purpose keeps you motivated and grounded.
- It’s Not All About Numbers: Impact matters more than follower counts.
- Consistency is Everything: Showing up regularly builds trust and credibility.
Listen to the Full Episode
Want to hear the full story? In my latest podcast episode, “Car Confessionals: Don’t Call Me an Influencer,” I dive deeper into my journey as a content creator and the challenges and rewards of staying true to myself in a rapidly changing industry. Check out the full episode on YouTube here or listen to it on Spotify.
Closing Thoughts
As the digital space continues to evolve, I believe it’s important to redefine what it means to be a creator. Whether you call yourself an influencer, a digital entrepreneur, or something else entirely, the key is to stay authentic and create content that reflects your unique voice.
Thank you for joining me on this journey! Don’t forget to leave a comment below with your thoughts on the “influencer” vs. “creator” debate—I’d love to hear from you!
Disclaimer: This is not a sponsored or collaborative post. Affiliate links are listed throughout this post.
