Kuleana Skincare


Recently I shared with all of you my thoughts on a skincare line that is based here in Hawaii.  I mentioned that they were soon to be releasing a new Natural, Reef-Safe Sunscreen.  Today, I’m excited to give you the details on this new launch.  Read the Press Release below.

A Sunscreen Formula Free of Oxybenzone and Octinoxate

Maui, Hawaiʻ– (September 18, 2018) – Kuleana®, a new skincare line created in Hawaiʻi, adds a natural sunscreen to its product offerings to protect consumers and coral reefs while supporting environmental nonprofits in Hawaiʻi. Kuleana® Sunscreen is made from plant-based oils, minerals, and other reef-safe natural ingredients and does not contain ecologically harmful chemicals such as oxybenzone and octinoxate – two chemicals known to be toxic to corals and other marine life and recently banned by Hawaiʻi’s new sunscreen law. In addition to its environmentally friendly formulation, Kuleana Sunscreen aims to support environmental organizations in the state through its membership in 1% for the Planet, a global organization that connects dollars and doers to accelerate smart environmental giving.

“We are proud to offer consumers another natural product that aligns with our state’s environmental goals to protect and preserve fragile marine ecosystems, including coral reefs,” said Joy Galatro, marketing director at Maui-based Pacific Biodiesel, Hawaiʻi’s pioneering renewable energy company and parent company of Kuleana. “Practicing sustainability and protecting the environment are central to our company’s mission. With this product, we’re able to offer an earth-friendly and effective sunscreen choice for consumers while giving back to local nonprofits that are doing important work for our environment. We believe this is our responsibility, our kuleana.”

Formulated, tested and produced in an FDA-compliant facility, Kuleana Sunscreen offers broad-spectrum UVA/UVB SPF 30 protection, remains water resistant for 80 minutes, and works well with all skin types. It contains a sheer, non-whitening zinc oxide that rubs in clear, allowing for application with or without makeup and ideal for daily use with other Kuleana skincare products. The product contains an innovative “clear” zinc oxide which leaves no detectable nanoparticles in the final product. Because they are porous, the zinc clusters appear clear on the skin, eliminating the undesirable “whitening” appearance common with most non-nano zinc sunscreens.

Vegan, cruelty-free, and without synthetic fragrances or colors, Kuleana Sunscreen is formulated with macadamia nut oil and sunflower oil made from locally grown ingredients and produced by Pacific Biodiesel, which last year began farming sunflowers in Maui’s central valley. Other natural ingredients include aloe extract, jojoba oil, shea butter, coconut oil, and pineapple fruit extract – all skin-nourishing ingredients.

Through its new 1% for the Planet membership, Kuleana Sunscreen will support the Sierra Club of Hawaiʻi beginning September 2018, in honor of the chapter’s 50th anniversary. The Sierra Club of Hawaiʻi actively works throughout the islands to stop climate change, ensure climate justice for all, and protect Hawaiʻi’s unique natural resources. Additionally, when individuals volunteer with the Sierra Club of Hawaiʻi in the next year, Kuleana will provide an exclusive 50% discount on its sunscreen product purchased from the company’s website at KuleanaSunscreen.com.

“The Sierra Club of Hawaiʻi focuses on priorities that reflect our company’s cutting-edge values: clean energy, climate change, food and water security, and sustainability,” Galatro added. “Supporting their statewide efforts reinforces the importance of a “mauka to makai” focus in protecting Hawaiʻi’s reefs – because harmful waste and pollutants on the land can eventually flow down into the ocean and negatively affect our fragile marine ecosystems.”

“We are grateful and honored to have the support of Kuleana,” said Marti Townsend, Director for the Sierra Club of Hawaiʻi. “Guided by a genuine commitment to our planet and fueled by cutting-edge science, Kuleana is making it easier for all of us to do what we love with less impact on the natural resources around us.”

Kuleana Sunscreen is available in 3-ounce tubes and retails for $18. In response to demand, the company is also offering the sunscreen in bulk sizes for its resort and tourism-related customers. The product will be available for purchase in retail locations beginning this month and is currently for sale on the company’s website. For more information, please visit kuleanabeauty.com.

About Kuleana

Kuleana® is a new skincare line of beauty oils and facial cleansers handcrafted in Hawaiʻi. These natural beauty products feature locally sourced ingredients such as macadamia, kukui, coconut, avocado and green coffee. The products are GMO-free, vegan, gluten-free, cruelty-free and contain no synthetic ingredients, fragrances or additives. The brand, inspired by the Hawaiian word “kuleana” that translates to “a personal sense of responsibility,” reflects the company’s dedication to practicing sustainability and contributing to a healthier world. Kuleana is manufactured and distributed by Maiden Hawaiʻi Naturals, LLC, a wholly owned subsidiary of Hawaiʻi’s pioneering renewable energy company, Pacific Biodiesel. Kuleana beauty oils and cleansers are handcrafted and bottled at the company’s facility on Hawaiʻi Island. Kuleana Sunscreen is a member of 1% for the Planet. Connect with Kuleana on Facebook and Instagram. For more information, please visit kuleanabeauty.com.

About Sierra Club of Hawaiʻi

Formed in 1968, the Sierra Club of Hawaiʻi has over 20,000 members and supporters working throughout the islands to help people better explore, enjoy, and protect the planet’s unique environment and wildlife. The Sierra Club is the largest, oldest environmental organization in the U.S. The Sierra Club relies on volunteers to support outdoor education programs, trail and native species restoration projects, and grassroots advocacy for sound environmental policies. For more information, visit sierraclubhawaii.org.

About 1% for the Planet

1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving. Through business and individual membership, 1% for the Planet inspires people to support environmental organizations through annual membership and everyday actions. We advise on giving strategies, we certify donations, and we amplify the impact of the network. Started in 2002, today 1% for the Planet is a network of more than 1,500 member businesses, a new and expanding core with hundreds of individual members, and thousands of nonprofit partners in more than 60 countries. Its members have given more than $175 million to environmental nonprofits to date. Look for our logo and visit www.onepercentfortheplanet.org to learn more.

kuleana beauty, pacific biodiesel, skincare, beauty, anti-aging, natural skin care, GMO free skincare, vegan skincare, skin care, review,

The information in this post was provided for press release purposes.  Honeygirl’s World has not tried this product and cannot provide a review or thoughts on it at this time.  This is for informational purposes only.  Mahalo

As a Hawaii girl, born & raised, I’m always excited to hear about new Hawaii made products.  Recently, I was introduced to Kuleana Beauty Skincare, beauty products made right here in the islands and I’m really stoked to share it with all of you.

kuleana beauty, pacific biodiesel, skincare, beauty, anti-aging, natural skin care, GMO free skincare, vegan skincare, skin care, review,

What is Kuleana Beauty?

Kuleana is a clean, simple skincare system that features moisturizing Hawaiian beauty oils and facial cleansers made with natural ingredients grown and handcrafted right in Hawaii by pioneering renewable energy company, Pacific Biodiesel.  (Pacific Biodiesel is also the company behind the Maui Sunflower Farm that you see in my picture below)

About Kuleana

Kuleana beauty products are manufactured by Maiden Hawaii Naturals LLC, a wholly owned subsidiary of Pacific Biodiesel Technologies.  Founded in 1995 on Maui, Pacific Biodiesel is Hawaii’s only commercial producer of liquid bio fuels.  It demonstrates a sustainable, community-based, zero-waste “agriculture and renewable energy” model that is helping Hawaii fight climate change and achieve a clean energy future.  

This photograph was taken in April 2017.

I had the opportunity to try two products from the Kuleana Beauty line Soothe and I’m going to share my thoughts on each product for all of you.

kuleana beauty, pacific biodiesel, skincare, beauty, anti-aging, natural skin care, GMO free skincare, vegan skincare, skin care, review,

Soothe Beauty Cleanser

The cleanser is gentle on the skin and made with macadamia nut oil, Hawaiian sea salt and Hawaiian rainwater that is collected and purified from the rainy Hilo area of Hawaii island.  The cleanser rinses very easily from the skin without tugging or rubbing but leaves my skin feeling clean and renewed.  If you’re looking for a cleanser that has a lot of lather, this one may not be it… but it doesn’t leave me feeling dirty after a cleansing.  My skin feels clean (without the dryness), fresh and I love that the cleanser is lightweight but still offers so much moisture for my dry skin.

Ingredients:  Aqua (filtered rainwater) Macadamia Integrifolia Seed Oil, Potassium Hydroxide*, Sodium Chloride (Hawaiian Sea Salt). 
* used only to saponify oils into soap. None remains in final product.

kuleana beauty, pacific biodiesel, skincare, beauty, anti-aging, natural skin care, GMO free skincare, vegan skincare, skin care, review,

Soothe Beauty Oil

Made with pure Hawaiian macadamia nut oil, which is a light oil that absorbs rapidly to nourish the skin. This oil is perfect to moisturize all skin types. The Beauty Oil is also a favorite of mine because I can use it day or night as a light moisturizer or to really hydrate my skin if needed. It hasn’t clogged my pores or caused my sensitive skin any issues.

Ingredients:  Macadamia nut oil

kuleana beauty, pacific biodiesel, skincare, beauty, anti-aging, natural skin care, GMO free skincare, vegan skincare, skin care, review,

I’ve been using each of these products quite religiously as a part of my daily skincare routine over the last 2 months or so.  My skin looks radiant after using both of these products and I love how soft and smooth my face feels each day.  Whether I use both products together or separately, I know that my skin will look radiant and glowing but also plump and youthful.  I’m definitely a fan of these products and I just love how my skin drinks each of them up and looks and feels so hydrated.


3 Skincare lines to choose from:

Kuleana offers three distinct skincare products:

  • Soothe – made with Hawaiian pure macadamia nut oil, is rich in antioxidants and possessing anti-inflammatory properties.  It is excellent for all skin types.
  • Nourish – ideal for moisturizing, is made with macadamia oil, kukui nut oil and coconut oil.
  • Rejuve – meant for maturing skin, is made with macadamia oil, avocado oil and green coffee oil.

All Kuleana products are GMO-free, contain no synthetic fragrances or colors, vegan, cruelty-free and biodegradable.  Kuleana Beauty is now being carried at the spas of luxury hotels in Hawaii such as Andaz Maui, Montage Kapalua Bay, Grand Wailea and Four Seasons Hualalai in Kona (Big Island).

Image from Kuleanabeauty.com

Coming soon to Kuleana

Coming soon, Kuleana will also be releasing a reef-safe sunscreen, that includes their natural plant-based oils and is free of oxybenzon and octinoxate, both of which are soon-to-be-banned in Hawaii as of Jan. 1, 2021 (common sunscreen ingredients that are now known to cause damage to our reefs.)  You can pre-order your sunscreen now as shipments will begin in September 2018.

kuleana beauty, pacific biodiesel, skincare, beauty, anti-aging, natural skin care, GMO free skincare, vegan skincare, skin care, review,

I’m proud to say that Kuleana Products are a part of Hawaii and as a Hawaiian Native, I love the mission behind the brand.  It’s import to remember that our Earth is simply on loan and we need to take care of it while it’s in our possession.  

In Hawaiian, “kuleana” means a personal sense of responsibility.

Pono – To Make Right!

If you’ve been reading my posts here on Honeygirl’s World for a while, you may know that I review and test out many skin care products.  But, Kuleana has a special place in my heart.  The “Kuleana” or responsibility of our Hawaiian people is to perpetuate our Hawaiian culture, language and land.  Kuleana Beauty takes that value and uses it to inspire their company to not only practice sustainability and support local farming but also to help create a cleaner, kinder and healthier world for all of us.  In Hawaiian, we would call that “Pono”, which is defined as:  righteousness or to make right.  

Please be sure to head on over to the Kuleana website to get the full mission and background on how this company came about.  I’m sure you will enjoy their story and love what they stand for as much as I do.  

Mahalo (thank you) Kuleana Beauty for giving me the opportunity to try your products.  You have a life long customer and fan and I look forward to trying all of the other skincare products you offer as well as sharing your brand and products with everyone I know.

To purchase your own products from Kuleana, visit them at:  https://kuleanabeauty.com/

Disclaimer:  The products featured in this post were sent for review consideration.  This is not a paid or sponsored post, however, affiliate links may be posted throughout.  All opinions are my own, 100% honest & unbiased.