Kuleana Beauty Skincare – Hawaiian Beauty

As a Hawaii girl, born & raised, I’m always excited to hear about new Hawaii made products.  Recently, I was introduced to Kuleana Beauty Skincare, beauty products made right here in the islands and I’m really stoked to share it with all of you.

What is Kuleana Beauty?

Kuleana is a clean, simple skincare system that features moisturizing Hawaiian beauty oils and facial cleansers made with natural ingredients grown and handcrafted right in Hawaii by pioneering renewable energy company, Pacific Biodiesel.  (Pacific Biodiesel is also the company behind the Maui Sunflower Farm that you see in my picture below)

About Kuleana

Kuleana beauty products are manufactured by Maiden Hawaii Naturals LLC, a wholly owned subsidiary of Pacific Biodiesel Technologies.  Founded in 1995 on Maui, Pacific Biodiesel is Hawaii’s only commercial producer of liquid bio fuels.  It demonstrates a sustainable, community-based, zero-waste “agriculture and renewable energy” model that is helping Hawaii fight climate change and achieve a clean energy future.  

I had the opportunity to try two products from the Kuleana Beauty line Soothe and I’m going to share my thoughts on each product for all of you.

Soothe Beauty Cleanser

The cleanser is gentle on the skin and made with macadamia nut oil, Hawaiian sea salt and Hawaiian rainwater that is collected and purified from the rainy Hilo area of Hawaii island.  The cleanser rinses very easily from the skin without tugging or rubbing but leaves my skin feeling clean and renewed.  If you’re looking for a cleanser that has a lot of lather, this one may not be it… but it doesn’t leave me feeling dirty after a cleansing.  My skin feels clean (without the dryness), fresh and I love that the cleanser is lightweight but still offers so much moisture for my dry skin.

Ingredients:  Aqua (filtered rainwater) Macadamia Integrifolia Seed Oil, Potassium Hydroxide*, Sodium Chloride (Hawaiian Sea Salt). 
* used only to saponify oils into soap. None remains in final product.

Soothe Beauty Oil

Made with pure Hawaiian macadamia nut oil, which is a light oil that absorbs rapidly to nourish the skin. This oil is perfect to moisturize all skin types. The Beauty Oil is also a favorite of mine because I can use it day or night as a light moisturizer or to really hydrate my skin if needed. It hasn’t clogged my pores or caused my sensitive skin any issues.

Ingredients:  Macadamia nut oil

I’ve been using each of these products quite religiously as a part of my daily skincare routine over the last 2 months or so.  My skin looks radiant after using both of these products and I love how soft and smooth my face feels each day.  Whether I use both products together or separately, I know that my skin will look radiant and glowing but also plump and youthful.  I’m definitely a fan of these products and I just love how my skin drinks each of them up and looks and feels so hydrated.

3 Skincare lines to choose from:

Kuleana offers three distinct skincare products:

• Soothe – made with Hawaiian pure macadamia nut oil, is rich in antioxidants and possessing anti-inflammatory properties.  It is excellent for all skin types.
• Nourish – ideal for moisturizing, is made with macadamia oil, kukui nut oil and coconut oil.
• Rejuve – meant for maturing skin, is made with macadamia oil, avocado oil and green coffee oil.

All Kuleana products are GMO-free, contain no synthetic fragrances or colors, vegan, cruelty-free and biodegradable.  Kuleana Beauty is now being carried at the spas of luxury hotels in Hawaii such as Andaz Maui, Montage Kapalua Bay, Grand Wailea and Four Seasons Hualalai in Kona (Big Island).

Coming soon to Kuleana

Coming soon, Kuleana will also be releasing a reef-safe sunscreen, that includes their natural plant-based oils and is free of oxybenzon and octinoxate, both of which are soon-to-be-banned in Hawaii as of Jan. 1, 2021 (common sunscreen ingredients that are now known to cause damage to our reefs.)  You can pre-order your sunscreen now as shipments will begin in September 2018.

In Hawaiian, “kuleana” means a personal sense of responsibility.

Pono – To Make Right!

If you’ve been reading my posts here on Honeygirl’s World for a while, you may know that I review and test out many skin care products.  But, Kuleana has a special place in my heart.  The “Kuleana” or responsibility of our Hawaiian people is to perpetuate our Hawaiian culture, language and land.  Kuleana Beauty takes that value and uses it to inspire their company to not only practice sustainability and support local farming but also to help create a cleaner, kinder and healthier world for all of us.  In Hawaiian, we would call that “Pono”, which is defined as:  righteousness or to make right.  

Please be sure to head on over to the Kuleana website to get the full mission and background on how this company came about.  I’m sure you will enjoy their story and love what they stand for as much as I do.  

Mahalo (thank you) Kuleana Beauty for giving me the opportunity to try your products.  You have a life long customer and fan and I look forward to trying all of the other skincare products you offer as well as sharing your brand and products with everyone I know.

To purchase your own products from Kuleana, visit them at:  https://kuleanabeauty.com/

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Disclaimer:  The products featured in this post were sent for review consideration.  This is not a paid or sponsored post, however, affiliate links may be posted throughout.  All opinions are my own, 100% honest & unbiased.