Oh hello there!  Happy Monday to you!  I have been tossing around ideas on what I wanted to write about today, but I figured I would share with you six new lippy additions to the Jordana Modern Matte Lipstick collection.  I have been sitting on these shades now for about a month – I know, FAIL.  How could I not share these gorgeous beauties with you sooner?  But honestly, I put them on the side and waited to see when they would make it to my local stores and finally – THEY HAVE ARRIVED… cue the harps! lol  Today, I’m going to share with you some swatches of the new releases of the Jordana Modern Matte Lipsticks #13 to #18.

Jordana Modern Matte Lipsticks

Let’s face it… the drugstore brands are really stepping up their game when it comes to matte lippies.  I remember just a few short years ago it was difficult to find a lipstick that didn’t look like it was a frosty pink that came out of the 70s.  As many know, I love matte lipsticks… but I’m always looking for cheap alternatives and I’m really excited for the plethora of shades that drugstore brands have been releasing.  I previously swatched and shared with you the original release of the Jordana Modern Matte lipsticks – which you can see here if you are interested.  These six shades are new additions to the original release and I think offer a great variation of shades for all skin tones.

Retailing for about $2.49 – you can find this large collection of matte lipsticks at most drugstores like CVS and Walgreens and of course, they can also be ordered online at  As I stated in my previous review and swatch fest of these beauties, while they are matte, they are much more comfortable on the lips than most matte lipsticks.  Application is easy and nice and I find that these do not really accentuate the fine lines in my lips which is a huge plus.  You surely can’t beat the price on these babies and collecting each color is quite easy to do since they are so affordable.  With the addition of these new shades, this line now offers 18 colors for you to choose from in a variety of shades from neutrals and nudes to bright pinks and reds.

Jordana Modern Matte Lipsticks swatches

As you can see from the swatches, these new additions offer some great wearable shades for any one and any skin tone.

Matte Whisper (13) is a nude brown with an almost pink hue to it.  This would be my “my lips but better” type of shade, offering a color on my lips that is wearable day or night and perfect for everyday use.

Matte Innocent (14) is a brown nude that looks almost grey-ish brown.  At first glance I could easily see a grey hue in the tube and swatched or on the lips, it really does become more prominent.  This shade is not an easy one for me to pull off, but it does look pretty.  If you are loving that “grey-brown” lipstick trend – this may be a good lipstick to pick up for the price.  It is a little lighter than other popular grey-brown lippies I’ve seen, but built up or topped with a darker color it could be a great match.

Jordana Modern Matte Lipsticks

To show you a comparison of Jordana’s Matte Innocent against a few greyish-brown shades I had in my collection.  Colour Pop’s Tootsi and LA Splash Ghoulish are a little darker than Jordana’s Matte Innocent, but if you really wanted to obtain a similar lip shade, a darker brown lip liner blended onto Jordana’s Matte Innocent could yield a dupe easily.  Of course, in comparison to LA Splash, a $2.50 lipstick over a $12.00 lipstick is definitely a great steal.

Matte Goddess (15) is a gorgeous rose toned pink.  This is one of my favorite pinks because it looks so soft on the lips but offers a great pop of color without looking to bold.  If you like pink lipsticks and are looking for one you can use everyday – I think you may like Matte Goddess.

Matte Divine (16) is a light pink shade, but something I think would be so fun for Spring and Summer.  While it does lend for a “too light for my skintone” shade in the tube, when used, it looks really nice on the lips and not as bold as in the tube.

Matte Gorgeous (17) ooh… this shade is a beautiful deep red and will definitely be a favorite of mine come Fall and Winter this year.

Matte Ambition (18) If you are a MAC Ruby Woo lover, you may enjoy this one.  It’s a true red, just a tad bit darker in shade then Ruby Woo, but has a similar red profile so it will wear nicely if you are looking for a similar shade.

Jordana Modern Matte Lipsticks

If you are looking for some great matte lipsticks at great prices, then I definitely think these would be an awesome find for you.  Are they absolute must-haves?  Well, no – but at the price, if you are one that wants to add a bunch of lippies to your makeup arsenal, then I think these would be great additions.  I love using these and find that I pull these out much more than I do my higher end lip products.  Whether it be because they are easier to replace should I damage or lose them or they are just nice lipsticks overall, I think that they would be nice to have.  If you love drugstore lippies, then I think you’ll definitely enjoy these.

Have you tried the new Jordana Modern Matte lipsticks?  If not, what shades do you have your eyes on?  If you have, what are your favorites?


Signature Honey


Beauty, Fashion and Lifestyle Blogger. Mother of 3 and proud Wife. I love Food, whether it be eating it or cooking it and love to learn about new types of food from different cultures. I love making YouTube videos and meeting new friends and I have had a passion and love for photography since I was a little girl.


  1. I know, right? Drugstore brands are totally nailing it lately with formulas that rival department store cosmetics. My stores don’t have Jordana, but I’ll be on the lookout!

  2. It’s so true- drugstore brands are definitely stepping it up with the matte lipsticks!! I need to get some of these!

  3. $2.50 is such a steal for the lipsticks. I gotta try one if only because of the price.

  4. BeautyJudy Reply

    It’s such a great steal, the Jordana matte lippies. I love your product shots of these, so pretty!

  5. Cindy Ingalls Reply

    What a great deal, and I really like that they feel comfortable on the lips. My biggest pet peeve with matte lipsticks is how drying and uncomfortable they make your lips. I will definitely be giving the Jordana Matte Lipsticks a try.

  6. Allison @neversaydiebeauty Reply

    These are the only matte lipsticks, and I mean only ones, that I can wear! I am so grateful that I got them! I wear ’em just about every day

  7. I love Dare from the original release, and I want to get Goddess and Gorgeous from this one, but I haven’t found it anywhere yet!

  8. I have heard nothing but good things about Jordana’s line of matte lipsticks! I love the look of matte lipstick but I hate the dry feeling that a lot of them can have. But from what I’ve heard, these are very comfortable.

  9. I like the look of Whisper. The price is right so even if the matte doesn’t look great on me I’ve lost nothing.

  10. cybelesays Reply

    I’m liking the Matte Ambition color and saw that my local Walgreens now has Jordana!

  11. Lola Seicento Reply

    What gorgeous swatches! I need to pick some of these up! The price point is amazing!

  12. The Polished Mommy Reply

    These look gorgeous, I haven’t tried any of their products but I’ll have to check these out.

  13. Pingback: New Products from Jordana Cosmetics - Swatches and More - Honeygirl's World

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