It has been a few years since I have used foundation consistently on my skin.  I remember a time when it was something I did daily or several times a week having worked in the beauty industry for so long.  But over the last three years or so I decided it was no longer a necessity and I really wanted to let my natural skin shine.  It took a while to get it to the point where I’m happy with it, so I was a bit intrigued and surprised to receive a package from PUR Cosmetics that included their HydraFluid Water Serum Foundations.  Having not tried anything form PUR Cosmetics before, I thought that this would give me an interesting perspective not only on their product but also on the brand.  Today I share with you the new PUR Cosmetics HydraFluid Water Serum Foundation and my thoughts on this particular product.

PUR cosmetics hydrafluid water serum foundation, pur cosmetics, hydrafluid water serum foundation, winter skin, foundation, skin care, skincare, pur cosmetics skincare, healthy skin,

Since I stopped using foundation a few years back, I’m always intrigued with what I see making its way onto the beauty scene.  Over the last few years, different brands – luxury, high end and drugstore, have been releasing new and improved products that not only help the skin but offer skin loving benefits that many foundations didn’t back when I used to use the product consistently.  I discontinued the use of the product to let my natural skin shine but also because my skin had become so sensitive over the years – it was the best thing I could have done.  Now with new products on the market, loving your skin and adding coverage has been an added bonus.

PUR cosmetics hydrafluid water serum foundation, pur cosmetics, hydrafluid water serum foundation, winter skin, foundation, skin care, skincare, pur cosmetics skincare, healthy skin,

The PUR Cosmetics HydraFluid Water Serum Foundation (whew – say that five times, fast, lol.) was recently launched on February 7th, 2016 at locations like Kohls and Ulta stores nationwide and has been available via the site as of January 18, 2016.  Retailing for just $39.00 this new foundation is available in 5 different shades:  Light, Medium, Tan, Dark and Deep.  The HydraFluid Water Serum Foundation (Net. Wt. 0.1oz) comes in an easy to use squeeze tube and is ideal for those with Normal, Combination or Dry Skin which makes this foundation a great choice for my skin type – which is dry.

What makes the PUR HydraFluid Water Serum Foundation so unique is that it contains an encapsulated water complex that delivers Swiss Alps-sourced water to hydrate the skin for lasting radiance while providing silky, medium coverage.  If you are like me and don’t use foundation but sometimes need a little coverage – this foundation can provide you that “bare looking” skin with a perfect complexion.  Since water sourced from the Swiss Alps is known for its high purity and is the ideal mineral water to refresh skin – this foundation is ideal in that it leaves my skin feeling hydrated and moisturized but still offering me a light-weight coverage that leaves my skin dewy and breathable.

PUR cosmetics hydrafluid water serum foundation, pur cosmetics, hydrafluid water serum foundation, winter skin, foundation, skin care, skincare, pur cosmetics skincare, healthy skin,
This is my BEFORE (left) and AFTER (right). The BEFORE is bare faced without any makeup (just moisturizer) and the AFTER includes a full face of makeup including PUR HydraFluid Water Serum Foundation.

Application of the HydraFluid Water Serum Foundation was easy and effortless for me.  I applied 2-3 drops of the foundation to my face and used a synthetic flat kabuki brush to apply it the first time.  It smoothed on easily without any problems.  To follow up I also tried it with a wet beauty blender and a synthetic round top kabuki brush to see how it would work with each and it also applied easily, evenly and nicely.  Buffing into the skin and layering as I felt I needed additional coverage was easy as well.

After being in the beauty industry a while – what drove me nuts about foundation is that it was always a trial and error for finding my correct shade.  Blending two or three to customize the perfect color for me was a must for most brands.  While PUR Cosmetics only offers five shades in this line, I was impressed to find that TAN was the perfect shade for my skin tone and blended well as if it were my own skin.  That’s a rarity and I was impressed that I didn’t have to do a custom blend.

PUR cosmetics hydrafluid water serum foundation, pur cosmetics, hydrafluid water serum foundation, winter skin, foundation, skin care, skincare, pur cosmetics skincare, healthy skin,

With Key ingredients like:  Encapsulated Water Complex, Ceretin Complex and Vitamin E – the PUR HydraFluid Water Serum Foundation utilizes phospholipids to deliver the purest water sourced from the Swiss Alps deep into the skin for long lasting hydration.  It helps smooth, firm and lift the skin’s appearance and helps to soothe the skin and provide antioxidant benefits.  It did leave my skin looking a little dewy which I actually enjoyed.  Since I haven’t been using foundation the last few years – the dewy look was not overpowering but really allowed my skin to look bare faced.  The consistency of this product and the way it feels against my skin reminds me of a CC cream – again, lightweight but with coverage.

Since I don’t use foundation, I’ve been enjoying using these products and the other shades for other things as well.  The darker tones blend well for me to use as a contour and the lighter tones work reasonably well as a highlight to brighten under my eyes.  Though I don’t use a lot of makeup – these have made great products to help polish a look while still allowing my natural skin that I worked so hard to improve – shine!

PUR cosmetics hydrafluid water serum foundation, pur cosmetics, hydrafluid water serum foundation, winter skin, foundation, skin care, skincare, pur cosmetics skincare, healthy skin,

Having not used foundation in a few years I am glad that I was able to test these particular ones out.  Not only did it give me the opportunity to try something from a brand I hadn’t had the opportunity to, but it’s a great foundation for people like me that don’t wear any or for those that do and are looking for something lightweight.  The coverage is definitely build-able, offering you light to medium coverage and the feeling on the skin like a BB or CC cream.  If you are someone looking for heavier coverage, I would suggest starting with a primer and laying that down first, applying the PUR Cosmetics HydraFluid Water Serum Foundation and then setting with a pressed or setting powder to get the coverage you’re looking for.  If you are looking for a mattified look – you could easily get that with using the same steps I previously mentioned.  And, if you are like me and want a light weight, soft and dewy coverage – you can use this foundation on its own.

Overall – as someone who no longer uses this type of product (unless I feel I need to), I’m not only impressed with the product itself, but I also love that my skin didn’t break out or have any sensitivities when using this.  That’s a rarity and one of the reasons why I stopped using foundation to begin with.  My skin felt nice and smooth after and I didn’t notice any oxidation either.  The foundation lasted on my skin all day – at least 9 hours and I didn’t feel oily or need to blot through out the day.  My skin overall felt moisturized and hydrated and I love that you can still see my skin through the product.  It is also Husband approved, because it didn’t smudge off on his clothes or anywhere on him which he enjoyed and while he could tell I had some form of coverage on my skin – he also commented that he liked that it looked natural and not “thick or cakey”  <- His words… lol.

So what about you… have you tried this foundation from PUR Minerals?  If so – what are your thoughts on it?  If not, what have you tried from PUR Cosmetics and what do you suggest I check out and try next?  Comment below and let me know.

Signature Honey


Disclaimer:  The products mentioned and discussed in this post were sent to me for review consideration and possible feature.  All opinions are my own, 100% honest and unbiased and I was not paid to provide my thoughts or feature this product on my blog.  Affiliate links are posted through out.


Beauty, Fashion and Lifestyle Blogger. Mother of 3 and proud Wife. I love Food, whether it be eating it or cooking it and love to learn about new types of food from different cultures. I love making YouTube videos and meeting new friends and I have had a passion and love for photography since I was a little girl.


  1. Allison @neversaydiebeauty Reply

    I love this foundation, but Light is still a bit too dark for me. It’ll be perfect for summer, but I like the lightweight feel so I wear it anyway! Glad it works for you too!

  2. Lola Seicento Reply

    What an excellent and thorough review, Honey! I really want to trey this foundation!

  3. Jessica InTruBeauty Reply

    I’m really loving this foundation, I just wish there was a little more of it for the price. But I’ve found it easy to apply, the color is a great match for me and it looks really natural!

  4. This sounds like a great product. I wish I could consistently not wear foundation like you do. I’m jealous!

  5. Norah Salazar Reply

    I have these and am still not sure how I feel about them. I do love the finish on you Honey.

  6. Betzy Carmona Reply

    I want to try this foundation but I feel the shade I have might be to light. I love how it looks perfect for everyday 🙂

  7. I love this foundation! It feels so great on the skin, and looks so natural. It looks great on you as well, I’m a bit jealous that you found a perfect shade match. I had to mix light and medium lol

  8. Your look is beautiful and you look so much more finished. Even if you don’t wear it daily, it’s got to be nice to have a great match for special days.

  9. I’m in the process of trying the foundation out, I think it’s so refreshing (pun intended) to have a foundation that is embracing the dewy trend instead of the matte trend!

  10. This sounds like exactly the kind of foundation I would like – light, breathable, easy. I am loving these new serum foundations.

  11. FabZilla_Kath Reply

    Good to know you liked these because I do. Hope to see more shades ‘tho

  12. Aleya Bamdad Reply

    This foundation sounds fantastic. I love that it feels so light on and looks so natural on you.

  13. Your skin is absolutely amazing, and I can see why you don’t use foundation. That being said, this looks lovely on you! I tried on my far from perfect skin and it was sadly not a match.

  14. I really LOVE this foundation, but I wish they had one shade lighter. The light looks so pale against your skin but it’s a tad too dark for me in the winter. I gave Medium to a friend of mine and she is always telling me how much she loves it!

Write A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.